Every year, the Cannes Yachting Festival 2023 transforms itself into a veritable paradise for sea lovers, boating enthusiasts and key players in the maritime industry. In 2023, Sublue was lucky enough to participate again this year as an exhibitor at this prestigious event. From September 12 to 17, we enjoyed an unforgettable week at the heart of one of the world’s leading boat shows.
In this article, we’ll take you behind the scenes of our experience as an exhibitor, sharing our preparations, inspiring encounters, highlights and valuable lessons learned from this total immersion in the world of maritime luxury. Fasten your seatbelts, as we invite you to relive our journey to the Cannes Yachting Festival 2023 with us.
Setting up our stand
The Art of creating a Nautical Oasis
Even before the first visitors set foot on the grounds of the Cannes Yachting Festival 2023, a magical transformation was taking place within our exhibition space. Imagine a place where the sea comes to life, where every detail is organized to evoke the elegance and luxury of yachting. Welcome to our stand, where we created a beautiful aquarium that captivated eyes and awakened dreams. Discover how each element has been carefully arranged to tell our story and welcome visitors into a world of maritime discovery.
The main wall
Setting up the Main Wall : Underwater Wonder
The time had come to unveil our centerpiece at the Cannes Yachting Festival 2023: the main wall, a spectacular showcase where the magic of the seabed came to life. Under the spotlights, our underwater scooters were gracefully displayed, ready to take visitors on a breathtaking underwater journey. On this wall, a beautiful tarpaulin adorned with an image of an underwater scooter added an artistic and immersive touch to the whole. Dive with us into the details of the installation of this captivating wall.
The swimming pool
The Unforgettable Experience: Testing the Power of Our Underwater Scooters
We wanted to offer visitors to the Cannes Yachting Festival 2023 an unforgettable experience. To this end, we installed a small inflatable pool next to our stand. A unique opportunity for visitors to literally dive into the action! Thanks to the pool, they were able to test the power and manoeuvrability of our underwater scooters for themselves, experiencing a foretaste of the underwater adventures to come. An experience that aroused curiosity.
A Radiant Welcome : Our warm counter
From the moment they arrived at our stand, visitors were greeted with warmth and elegance. Our reception desk, proudly displaying the luminous Sublue logo, created a welcoming and immersive atmosphere. It was the starting point for their journey through our underwater universe, where every detail was carefully orchestrated to arouse curiosity and admiration. A welcome that symbolized our commitment to excellence and innovation in the world of pleasure boating.
Alliance at the Summit : Our Special Vilebrequin Corner
We reserved a very special space to celebrate our collaboration with the prestigious Vilebrequin brand. Designed to highlight our exclusive partnership, it welcomed fashion and boating enthusiasts in a place where elegance and innovation merged harmoniously. Discover how this alliance at the summit gave birth to a unique experience for festival visitors.
The new underwater scooter: Vapor
An Exclusive Preview: Discover the future with Vapor
We set up a special area to give visitors an exclusive glimpse of the future model. Our environment dedicated to the 2024 novelty, the Vapor, was the place where innovation came to life. Imagine immersing yourself in previews of this revolutionary model, exploring its ground-breaking features and feeling the excitement of what’s to come in the world of boating. Discover how the Vapor is poised to redefine industry standards, and join us for this unprecedented experience at the Cannes Yachting Festival.
Important meetings with other exhibitors
Over the course of the week, we had the privilege of exchanging ideas with marine industry experts, sharing innovative ideas and creating exciting opportunities for collaboration. These encounters strengthened our ties within this community dedicated to nautical excellence, reminding us that in the world of boating, synergy and sharing are the key to the future.
The different boat brands
During their visit to the Cannes Yachting Festival 2023, our visitors had the opportunity to discover our underwater scooter models in a very unique way. Sublue underwater scooters were displayed aboard the prestigious Princess yachts, adding a touch of nautical elegance to an already memorable experience. These exceptional collaborations allowed yachting enthusiasts to appreciate the perfect synergy between underwater innovation and maritime luxury, and to imagine new adventures aboard these magnificent vessels.
The Cannes Yachting Festival 2023 was honored by the presence of Sunseeker, an icon in the world of luxury yachts. Their stand was the meeting place for lovers of refinement and nautical performance. Visitors were able to explore Sunseeker’s marine creations, where every detail exudes British elegance. An unforgettable experience for those in search of a sailing experience at the crossroads of luxury and adventure, where our Sublue underwater scooters cohabited with Seabobs on the various bathing platforms.
Fiart brought an Italian touch of elegance and design to the Cannes Yachting Festival 2023. Their stand was a visual journey through the art of Italian boatbuilding. Visitors were dazzled by the timeless beauty and performance of these exceptional boats. The very expression of la dolce vita at sea.
Fjord embodied the spirit of the North at the Cannes Yachting Festival 2023 with its bold, contemporary yacht designs. Their stand was a statement of style and character. Visitors were impressed by the combination of Scandinavian ruggedness and modern elegance, creating an experience that transcends boundaries and expectations.
The Sea Ray stand at the Cannes Yachting Festival was a hymn to passion for the sea. Visitors discovered a diverse range of boats that celebrate the joy of sailing. Each Sea Ray model is an invitation to adventure, relaxation and the pleasure of the sea. Sea Ray’s seafaring spirit left an indelible imprint on visitors’ memories.
Galeon caused a sensation at the Cannes Yachting Festival 2023 with a range of yachts featuring captivating design and cutting-edge technology. Their stand was a showcase for Polish shipbuilding excellence. Visitors were captivated by the harmonious fusion of form and function, embodying Galeon’s bold vision for the future of yachting.
When it comes to combining tradition and modernity in the world of yachts, Fairline shines through. Fairline’s stand at the Cannes Yachting Festival 2023 was a tribute to British maritime craftsmanship. Visitors were seduced by the grace and classic charm of Fairline models, evoking a time when sailing was an art. An encounter between heritage and innovation that left its mark on the festival.
Interview : Skipper Magazine
The brilliance of novelty in the media spotlight
The Cannes Yachting Festival 2023 was the scene of some unforgettable moments, including the visit of two journalists from Skipper Magazines. They joined our stand to preview our new 2024 model. Under the spotlights, a captivating video presentation took shape, revealing the very essence of our latest innovation in the world of underwater scooters. Their presence added a media dimension to our experience, highlighting our commitment to excellence and our desire to share our passion for underwater exploration with the world.
Meetings with visitors
Our experience at the Cannes Yachting Festival 2023 was much more than a simple product presentation. We had the privilege of meeting our visitors, who are passionate about the sea and pleasure boating. We reserved an exclusive experience for them, unveiling our novelty for 2024.
During these meetings, we conducted short interviews to understand their expectations, gather their feedback and share with them our vision for the future. These exchanges have reinforced our commitment to meet the needs of our community.
Live demonstration of the Vapor
The long-awaited moment arrived at the Cannes Yachting Festival 2023. Amid the hustle and bustle of the harbor, we staged a spectacular presentation of the Vapor. Visitors were invited to experience the sensational new 2024 in full-scale. It was a memorable animation slot where the power of the Vapor came to life to the enthusiastic applause of the crowd, creating an unforgettable experience in the heart of the port.
Highlights and Special Events
A team dinner
At the heart of the Cannes Yachting Festival 2023, an exceptional evening took place, marking an unforgettable moment of conviviality. We had the pleasure of sharing a dinner at the Restaurant La Plage Vilebrequin in the company of the entire Sublue France team and our valued factory partners. It was much more than just a meal; it was an opportunity to celebrate our shared passion for underwater navigation and to strengthen our ties outside the show grounds. The lively discussions, shared laughter and delicious food created a warm and friendly atmosphere, testifying to the team spirit that drives our collaboration.
Throughout the Cannes Yachting Festival 2023, we were fortunate to have the Sublue factory at our side, creating a very pleasant atmosphere and great team cohesion. The Sublue team, experts in the manufacture of these underwater gems, were on hand to answer visitors’ questions, share their expertise and offer a unique insight into the manufacturing process. Their commitment to excellence and passion for innovation was palpable at every turn, reinforcing our determination to offer the very best in recreational boating. Our stand became a space where the magic of underwater technology intertwined with craftsmanship, creating an atmosphere of conviviality and teamwork, offering visitors an unforgettable experience.
Goodbye, Cannes Yachting Festival 2023
As the chapter of the Cannes Yachting Festival 2023 draws to a close, we can’t help but feel a deep sense of gratitude to all those who helped make this experience so memorable. First of all, a big thank you to the city of Cannes, which welcomed us with its legendary charm and sumptuous setting. Cannes, the emblematic city of the French Riviera, served as the backdrop to our extraordinary week, adding a touch of elegance to every moment.
We would also like to express our sincere gratitude to the visitors who graced our stand with their presence. Your passion for the sea and your enthusiasm for discovering our products inspired us to push back the boundaries of marine innovation. We hope you had an unforgettable time, and that our enthusiasm for boating was contagious.
Finally, a big bravo and a huge thank you to the show organizers, who made this edition of the Cannes Yachting Festival a resounding success. Your dedication, professionalism and attention to detail created a unique atmosphere in which our passion for the sea could shine forth.
As we close this chapter, we know that the future of boating is bright, full of opportunity and adventure. We look forward to seeing you on the water and continuing to write this beautiful story together.
Goodbye, Cannes Yachting Festival 2023, and see you next year for new nautical adventures!